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Gucci’s sales drop 5% in third quarter as weak Chinese demand dampens turnaround hopes

Marcus Chen
Managing Editor · Thursday, October 22, 2026 at 3:47 PM · 1 min read
Gucci’s sales drop 5% in third quarter as weak Chinese demand dampens turnaround hopes — KFGO, San Francisco Arts news
Image: KFGO

PARIS, Oct 22 (Reuters) Kering on Thursday said sales at its flagship label Gucci fell by 6% in the third ​quarter, in line with market expectations, ‌as low store traffic in China weighed on the Italian brand s performance. Sales at Gucci, which accounts for roughly half of group profits, were down ‌to €1.29 ​billion ($1.44 billion) in the quarter, ⁠Kering said, while ⁠total group revenues fell by 1% when adjusted for currency swings. Asked by journalists on a call if returning to overall growth ​was still the aim for Kering this year, finance chief Armelle Poulou declined ⁠to comment, pointing to ⁠the publication of full-year results. Store ​footfall remains the main problem at Gucci, whose ​sales have been declining for more than ‌three straight years.  Revenues from the brand s own store network were down 9%, Kering said, while wholesale and licensing revenues were ⁠up. Lower-than-expected quarterly sales at peers LVMH and Hermes, and signs of cooling demand in the US ⁠have added

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