McMullen Goes Big and Beautiful on Maiden Lane + More Shop Talk

The beloved retailer’s new Union Square flagship is just as fabulous as you’d expect.Plus, shop local indie gems at Oxide Collective’s one-day market and browse Reformation’s newest Bay Area boutique at Santana Row. McMullen opens a gigantic new flagship on Maiden Lane. It’s a big deal.Well, hello there, Maiden Lane. McMullen has officially landed in Union Square, and Sherri McMullen’s new outpost is giving us a fresh reason to shop downtown. Opening a store on Maiden Lane is a literal dream come true for the tastemaker-slash-fashion-authority. It’s a surprise to no one that the 6,342-square-foot flagship is a stunner. (Phoning it in is not in Ms. McMullen’s vocabulary.) But the luxury boutique is more than just large: It’s moody, inviting, immersive, and filled with fashion eye candy and design surprises aplenty. Created with interior designer Gabriella Khalil, the store plays off the building’s existing architecture with warm brown and deep-burgundy moments, exposed brick, lacquered