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Community

Mission Buzz: Dia de Muertos returns and so does Reem’s

Marcus Chen
Marcus Chen
Marcus Chen
Managing Editor · St. Paul, MN

Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.

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Managing Editor · Wednesday, October 28, 2026 at 7:19 PM · 6 min read
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Mission District street scene during Día de los Muertos with colorful altars and people.

As the vibrant colors of Día de los Muertos return to the Mission District, so too does the beloved Reem’s California bakery, bringing a taste of tradition and resilience back to the heart of our community. This cherished intersection of culture and cuisine is alive once again, inviting locals and visitors alike to celebrate life, remember loved ones, and savor the unique flavors that define this iconic San Francisco neighborhood. Yet, amidst the joyous preparations, the community also reflects on a somber anniversary: one year since a Waymo autonomous vehicle was involved in an incident with a local cat, KitKat, sparking conversations about technology's place in our bustling streets.

A Tapestry of Tradition and Taste Returns

The Mission District is once again preparing for its annual Día de los Muertos celebrations, a profound and beautiful tradition that honors the lives of those who have passed. From October 28th through November 2nd, families across the neighborhood will be constructing intricate ofrendas, or altars, adorned with marigolds, candles, photographs, and the favorite foods of their departed loved ones. These deeply personal tributes serve as a bridge between worlds, allowing families to keep the memory of their ancestors vibrant and present, reinforcing the enduring bonds that transcend life itself.

This year, the festivities culminate in the Grand Procession on November 2nd, organized by the dedicated members of the Mission Cultural Center for Latino Arts and the newly formed Marigold Cultural Collective. The procession, a river of color and sound, will begin its journey at 24th Street, winding its way through the historic avenues before concluding at Garfield Park. Here, a collective altar will stand as a testament to shared grief and communal remembrance, fostering a sense of unity that is the bedrock of our city’s diverse fabric. It’s a powerful demonstration of how communities can come together to uphold traditions that nourish the soul and strengthen family ties.

Adding to the celebratory atmosphere is the much-anticipated reopening of Reem’s California, a bakery that has become a culinary landmark in the Mission. After several months of extensive renovations and a thoughtful menu refresh, owner Reem Assil proudly reopened her doors on October 27th. Reem, known for blending her rich Palestinian heritage with the vibrant culinary traditions of the Bay Area, has once again filled the air with the irresistible aroma of freshly baked man'oushe, za'atar bread, and other Middle Eastern delights. Her return symbolizes not just the revival of a beloved eatery, but also the enduring spirit of local entrepreneurship and cultural exchange.

“We’ve poured our hearts into making Reem’s even more welcoming, a true gathering place for everyone,” Assil shared during a soft opening event. “Food is a universal language, and here, we aim to speak of heritage, community, and the joy of breaking bread together. It’s about creating a space where families can gather, share stories, and create new memories, much like the spirit of Día de los Muertos.” The bakery plans to feature special seasonal offerings, including a unique take on pan de muerto, blending traditional flavors with Reem’s signature touch, further cementing its role in the neighborhood’s cultural tapestry.

Remembering and Rebuilding: A Community's Resilience

As the Mission District embraces these moments of cultural revival, it also pauses to reflect on events that have shaped its recent past. One year ago, on October 20th, a Waymo autonomous vehicle was involved in an incident with KitKat, a cherished neighborhood cat, near the bustling intersection of 24th and Mission streets. The incident, while not involving human injury, sparked considerable concern among residents about the integration of self-driving technology into our dense urban environment. The community rallied around KitKat, whose recovery became a symbol of collective care and neighborhood solidarity.

Waymo issued a statement at the time, expressing regret and affirming their commitment to safety, noting they conducted a thorough internal review and offered to assist with veterinary costs. The incident served as a poignant reminder that while innovation drives progress, it must always be balanced with the safety and well-being of all community members, including our beloved pets. The San Francisco SPCA noted a rise in inquiries about pet safety in urban environments following the event, highlighting the deep affection many residents hold for their animal companions, often considered integral members of their families.

The Waymo incident, though minor in the grand scheme, underscored a broader conversation about how new technologies integrate into established communities. It prompted local leaders and residents to engage in dialogues with companies like Waymo, emphasizing the need for transparency, accountability, and a deep understanding of local dynamics. The San Francisco Municipal Transportation Agency (SFMTA) continues to monitor autonomous vehicle operations closely, ensuring that public safety remains paramount as these technologies evolve on our streets.

This spirit of resilience and adaptation is evident throughout the Mission District. Local businesses, often family-owned and operated, are the lifeblood of our city, contributing not only to the economy but also to the unique character of each neighborhood. The San Francisco Chamber of Commerce consistently highlights the importance of supporting these local establishments, recognizing their role in fostering community identity and providing vital services. Reem’s reopening, in this context, is more than just a business returning; it’s a reaffirmation of the community’s strength and its commitment to nurturing its own.

The Heart of the Mission Beats On

As the Mission District moves forward, the twin celebrations of Día de los Muertos and the return of Reem’s California serve as powerful reminders of what truly binds a community together: shared heritage, enduring traditions, and the unwavering support for one another. These events underscore the importance of family, not just in the traditional sense, but as the broader family of neighbors, shopkeepers, and cultural custodians who collectively weave the rich tapestry of San Francisco life. The commitment to preserving cultural practices, like the intricate altars and vibrant processions, speaks volumes about the values held dear by residents.

The emphasis on remembrance during Día de los Muertos, where families gather to honor their ancestors, reflects a profound respect for lineage and the foundational role of past generations. This tradition beautifully illustrates the strength found in intact family units and the societal benefits of cherishing those bonds. In a world that often feels transient, these moments of collective memory and celebration provide an anchor, reminding us of our roots and the enduring legacy we build for future generations. The San Francisco Public Library's Mission Branch often hosts workshops on cultural traditions, further supporting these vital community connections.

Looking ahead, the Mission District continues to be a beacon of cultural vibrancy and community spirit. The ongoing dialogue surrounding autonomous vehicles, exemplified by the Waymo incident, highlights our city’s dedication to thoughtful progress that prioritizes human and community well-being. Organizations like SF Community Hub (a local non-profit dedicated to neighborhood enrichment) are working to ensure that as San Francisco evolves, its unique character and the needs of its residents remain at the forefront.

As candles flicker in remembrance across countless altars, and the aroma of fresh bread from Reem’s fills the air, the Mission District stands as a testament to hope, continuity, and the enduring power of community. It’s a place where traditions are honored, new stories are written, and the spirit of togetherness prevails, ensuring that the heart of San Francisco continues to beat with a rhythm all its own. The resilience shown by local businesses and the dedication of families to their heritage are the true treasures of this remarkable neighborhood, embodying the very best of the American dream: a stable, loving community built on shared values and mutual support.

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